The #AutisticOutLoud campaign. ⓒGetty Images

[Cannes Lions 2023] IBM, Mindshare, TBWA＼Chiat＼Day NY Seminar

[Cannes, France = Soo Kyung Kim] What should marketers be doing in the face of recent global extreme weather events, neurodiversity issues, and Liquid Reality, which breaks down the barriers between the real and virtual worlds?

  The Future Gazers session took place on The Terrace stage at Cannes Lions International Festival of Creativity 2023, the world’s largest festival of creativity.

  Experts from creative agencies Mindshare, TBWA＼Chiat＼Day NY and IBM Business came together to discuss the future of marketing across a range of themes.

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△Neurodiversity
  Rachel Lowenstein, Global Head of Inclusive Innovation, Mindshare

  Today, an estimated 15-20% of the world’s population is considered to have a neurodevelopmental disability, which varies across gender, age, race, and more. Neurodevelopmental disorders look different from person to person, but people don’t know much about their diversity.

  People with autism are unique individuals with many differences, but the media portrayal of autism is often uncontrollable or childlike. To break down these stereotypes, Mindshare has partnered with Getty Images and autism community app HIKI to launch the #AutisticOutLoud campaign to celebrate the diversity of people with autism.

  The #AutisticOutLoud campaign celebrates the diversity of people with autism to break down the regressive and underrepresented stereotypes of the disorder. We want to see more diverse representations of people with autism in the media and entertainment industry.

…Read the full article

*Please note this is a Korean article

Source: Brand Brief